2024 | BeReal Demographics
Critical Insights for Advertising on BeReal
As of 2024, BeReal does not currently allow traditional advertising on its platform. However, understanding its user base and the platform’s unique features can still provide valuable insights for potential future opportunities and indirect marketing strategies. Here’s what you should know:
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No Commercial Profiles: BeReal’s terms of service explicitly prohibit using the platform for advertising or commercial purposes. This includes creating profiles for businesses or running traditional ads (Online Optimism).
Focus on Authenticity: The platform’s emphasis on authentic, spontaneous sharing is central to its appeal. Any future advertising efforts would need to align with this ethos to resonate with users.
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Age and Gender: BeReal is particularly popular among younger users, with a significant portion aged 16-25. The user base is predominantly female, especially in the U.S. and Europe (The Social Shepherd) (SearchLogistics).
Global Reach: The largest user base is in the United States, followed by France, the UK, Spain, and Denmark (Charle Agency) (Online Optimism).
3. Engagement and Content
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High Engagement Levels: BeReal users are highly engaged, with the platform’s unique daily posting prompt driving consistent interaction. This makes the platform attractive for potential marketing opportunities that prioritize engagement over traditional ad metrics (SearchLogistics) (Charle Agency).
Cross-Platform Sharing: Users frequently share their BeReal posts on other social media platforms, increasing the potential reach of content shared on BeReal (Charle Agency).
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Influencer Partnerships: While direct advertising is not allowed, collaborating with influencers who use BeReal can help brands reach the platform’s audience. These partnerships can leverage the influencers’ existing presence and credibility on BeReal to promote products or services indirectly.
Content Sharing: Brands can encourage users to share their BeReal posts on other platforms like Instagram and Twitter, where the brand can interact with and amplify this user-generated content.
Event Sponsorships: Given the rise of real-life meetups and events organized by BeReal users, sponsoring these events can offer a way to authentically engage with the community and align with BeReal’s values (Charle Agency).
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Native Advertising: If BeReal eventually allows advertising, expect it to focus on native, non-intrusive formats that align with the platform’s emphasis on authenticity. This could include sponsored BeReal prompts or branded content that encourages user participation.
Monetization Strategies: Any future monetization efforts by BeReal are likely to be carefully integrated to preserve the user experience. Brands should stay informed about platform updates and be ready to adapt their strategies accordingly (Online Optimism).
Summary
Currently, BeReal does not permit traditional advertising, focusing instead on maintaining an authentic user experience. Brands interested in engaging with BeReal’s young and highly engaged user base should consider indirect strategies, such as influencer partnerships and event sponsorships, while keeping an eye on potential future opportunities for native advertising.
