Butterflies is an emerging social media platform gaining popularity among teens and young adults with its focus on short-form videos, photo sharing, and interactive features like live streaming. Although traditional advertising options are currently limited, brands can leverage influencer partnerships and community-building strategies to engage with this highly active user base. Early metrics indicate high engagement rates, making Butterflies an attractive platform for authentic and creative marketing efforts. As the platform evolves, it is exploring various monetization strategies, presenting future opportunities for brands to connect with a young, dynamic audience.

Yelp is a trusted platform with 178 million monthly active users globally, heavily influencing consumer purchasing decisions. The platform's users are evenly distributed across various age groups and income levels, with a significant portion earning over $100,000 annually. Yelp ads, including search ads, display ads, and enhanced profiles, help businesses increase visibility and attract high-intent customers. Approximately 25% of Yelp users purchase within a few hours of consulting the platform and 77% within a week, highlighting its effectiveness in driving quick purchasing decisions. Engaging with customer reviews and offering exclusive deals further enhance a business's presence on Yelp​

Clubhouse, an audio-centric social media platform, has garnered significant attention with its live voice conversations and community-focused features. The platform is viral among younger users, with 56% of its user base aged 18-34. The gender distribution is relatively balanced, with 51% female and 49% male users. Clubhouse has increased, reaching a $4 billion valuation and attracting over 15 million weekly active users. Although traditional advertising is not supported, brands can leverage Clubhouse by hosting branded rooms and events, sponsoring influencers, and engaging in discussions. These strategies align with Clubhouse’s focus on authentic, real-time interaction

Its 465 million monthly active users offer a unique platform for advertisers, mainly targeting a predominantly female audience (76.2%). The platform is most popular among users aged 18-34, who actively seek inspiration and new ideas in categories such as fashion, beauty, home decor, and DIY projects. Popular ad formats include Promoted Pins, Promoted Video Pins, and Shopping Ads, which align well with users' high purchase intent—80% of weekly users discover new products or brands on Pinterest, and 85% have bought something based on pins from brands. With users spending an average of 14.2 minutdailyday on the platform and 85% accessing it via mobile devices, optimizing for mobile and leveraging high-quality visuals and clear CTAs are essential for success.​

As of 2024, BeReal does not permit traditional advertising on its platform, focusing on authentic, spontaneous content sharing. The platform platform is predominantly young, with 98% under the age of 45 and a significant portion aged 16-25. BeReal is also popular among females, especially in the U.S. and Europe, where 58% of users are female. Despite lacking direct advertising opportunities, brands can engage with BeReal’s highly engaged users through indirect strategies such as influencer partnerships and event sponsorships. Users frequently share BeReal posts on other social media platforms, expanding the potential reach of content shared on BeReal. Brands should stay informed about possible future opportunities for native advertising that align with BeReal’s emphasis on authenticity.

Snapchat boasts 397 million daily active users globally, with India leading at 200.97 million users and the United States following with 106 million users. The platform is viral among younger demographics, with 65% of U.S. internet users aged 15-29 using Snapchat, making it the most popular social media network among teenagers. The gender distribution is nearly even, with 51% female and 49% male users. Snapchat users span various income levels, with a significant portion of U.S. users earning $70,000 or more annually. The platform also sees a balanced distribution across educational levels, with 23% of college graduates, 32% of those with some college education, and 26% of adults with a high school education or less using Snapchat. Users are highly engaged, with 14% of U.S. teens using Snapchat almost constantly and another 29% using it several times daily.

YouTube boasts over 2.5 billion monthly active users globally, making it the second most visited website globally. The platform's most extensive user base is in India, with 467 million users, followed by the United States, with 246 million users. The most significant age group is 25-34, comprising 21.2% of the user base, followed by users aged 35-44. The gender distribution has shifted, with 54.4% male and 45.6% female users. On average, users spend 48.7 minutes per day on YouTube, primarily for entertainment. Additionally, YouTube Shorts is gaining popularity, with an average of 70 billion daily views. The platform is particularly effective for product discovery, with 90% of users discovering new products and companies through YouTube.

Medium.com is a popular long-form, high-quality written content, attracting approximately 54 million users worldwide. The user base predominantly consists of middle-aged professionals, with 60% aged between 18 and 34 years. The platform is slightly more prevalent among men (55%) than women (45%). Mediums auMedium'ssfluent, with 53% earning more than $100,000 annually. Users spend a significant amount of time on the platform, with a total of 4.5 million hours spent monthly. Medium's high domain authority (95 out of 100) helps content rank well in search engines, making it an attractive platform for businesses and writers to increase visibility and reach a high-quality audience. Approximately 68% of Medium’s traffic comes from mobile devices, emphasizing the importance of mobile-friendly content.​

Twitter (X) primarily attracts users aged 25-34 (38.5%) and 18-24 (24%). The platform has a predominantly male audience, with men making up 66.72% of users. The U.S. leads in user numbers with around 108.55 million users, followed by Japan and India. Users spend 34 minutes daily on the platform for news and entertainment. Notably, 29% of U.S. adult users earn over $100,000 annually, highlighting the platform's appeal to a young, male, and affluent audience.

Reddit's U.S. user base is mainly young adults, with 64% aged 18-29 and 26.1% aged 30-39. Men comprise 68% of users. Most users are well-educated, with 46% holding a college degree and 40% a high school diploma. They spend 23 minutes daily on the platform, primarily for entertainment. Reddit receives around 2.2 billion monthly visits, predominantly from mobile devices.​

TikTok's U.S. user base is primarily young, with the largest group being 18-24 year-olds, accounting for 23.8% of female users and 17.9% of male users. Users aged 25-34 follow, representing 17.1% of female and 13.9% of male users. Usage declines significantly among those aged 45 and above. TikTok's gender distribution is 54% female and 46% male, highlighting its strong appeal to young, digitally savvy audiences

In the United States, Facebook boasts a diverse user base of approximately 175 million people. The platform is predominantly used by adults aged 25-34, who comprise 24.2% of users, and those aged 35-44, representing 20.8%. Gender distribution is relatively balanced, with 54.7% female and 45.3% male users. Facebook users are varied, with 35% coming from households earning less than $30,000 annually, 30% from families earning between $30,000 and $75,000, and 35% from households with incomes over $75,000. This diversity in age, gender, and income makes Facebook a valuable platform for targeted marketing efforts, offering unique opportunities to engage with different demographic segments effectively.

In 2024, Instagram has a substantial user base in the United States, with approximately 158.4 million users, making it the second-largest market after India. The platform is predominantly used by younger demographics, with 32% of users aged 18-24 and 30.6% aged 25-34. The gender distribution in the U.S. is 56% female and 44% male​