2024 | LinkedIn Demographics
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Here are some key insights on LinkedIn demographics in the United States for 2024:
User Base:
The U.S. has approximately 214 million LinkedIn users, making up 77.4% of the adult population in the country (Social Media Dashboard) (Sprout Social).
Gender Distribution:
LinkedIn usage is slightly higher among men, with 56% male and 44% female users in the U.S. (Kinsta®).
Age Groups:
The majority of LinkedIn users are between 25 and 34 years old, comprising about 60% of the user base. About 20% are aged 18-24, and another 18% are between 35-54. Only 2% of users are over 55 (Social Media Dashboard).
Income Levels:
LinkedIn attracts a higher-income audience. About 53% of users earn over $100,000 annually, 34% earn between $70,000 and $99,999, 19% earn between $30,000 and $69,999, and 13% earn under $30,000 (Social Media Dashboard).
Education:
LinkedIn users are well-educated: 33% hold a bachelor's degree, and 32% have a master's or doctoral degree (Social Media Dashboard) (Cognism).
Geographic Distribution:
Most LinkedIn users in the U.S. live in suburban areas (36%), followed by urban areas (31%), and rural areas (18%) (Social Media Dashboard).
Engagement and Usage:
On average, users spend over 7 minutes per visit on LinkedIn. About 16% of U.S. LinkedIn users log in daily, while 48% are active on a monthly basis (Cognism).
Professional and Business Use:
LinkedIn is a significant platform for B2B marketing. Around 89% of B2B marketers use LinkedIn for lead generation, and it is considered the most effective social media platform for this purpose. LinkedIn ads have a potential reach of 75% of the U.S. adult population (Sprout Social).
These insights reflect LinkedIn's strong position as a professional networking platform, particularly among higher-income and well-educated users. For marketers and businesses, LinkedIn offers substantial opportunities for engagement and lead generation.
